Sulwhasoo - Ginseng Infused Skin Parfum
Brief: Develop a new fragrance concept by identifying a whitespace market opportunity and creating a comprehensive product and launch strategy.
Identified a whitespace opportunity based on the insight that traditional fragrances are alcohol-based and not designed to deliver skincare benefits. Reimagined fragrance as a skincare ritual by developing an alcohol-free skin parfum infused with Korean ginseng, extending Sulwhasoo's heritage into the fragrance category. The project encompassed consumer and competitor research, product strategy, fragrance development, pricing, packaging, distribution, and a comprehensive go-to-market plan.
Product Story
✳︎
Product Story ✳︎
A fragrance designed to be felt, not projected.
Rooted in the philosophy of Sulwhasoo, this
skin parfum transforms scent into a daily ritual of care.
Infused with ginseng and skincare-grade ingredients,
the formula melts into the skin, delivering hydration,
barrier support, and a soft, intimate scent experience.
Applied like skincare, it becomes part of a quiet
moment of restoration rather than a final step.
This is fragrance redefined, where heritage, science,
and sensorial wellbeing exist in harmony.
*Alcohol-free and skin-compatible,
designed for repeated use throughout the day.
Landed Cost: $18
Wholesale Cost: $55
Retail Price (MSRP): $110
SKU Lineup
✳︎
SKU Lineup ✳︎
Soft Emberlight
A radiant floral wrapped in warmth and light. Soft Emberlight opens with a soft luminosity, unfolding into delicate cardamom that adds a gentle, spiced warmth. As it settles, creamy vanilla and golden amber create a smooth, enveloping finish that lingers close to the skin.
Top Notes: Orange Blossom
Heart Notes: Cardamom, Light Blender
Base Notes: Vanilla, Amber Extreme
Citrus Santal
A vibrant citrus softened by warmth and depth.
Bright bergamot and lemon open with a crisp, energizing freshness, layered with subtle orange facets. At the heart, cardamom introduces a gentle warmth, while sandalwood anchors the fragrance with a smooth, creamy finish.
Top Notes: Bergamot, Lemon Essential Oil, Orange Terpenes
Heart Notes: Cardamom, Light Blender
Base Notes: Sandalwood
Skin Petal
A soft floral designed to melt into the skin.
Orange flower opens with a delicate brightness, leading into a heart of rose and ylang-ylang that feels smooth and luminous. As it settles, creamy sandalwood, soft vanilla, and musk create a velvety, skin-like finish.
Top Notes: Orange Flower
Heart Notes: Ylang Ylang, Rose Otto, Tea Rose
Base Notes: V-Vanilla, Sandalore, Musk
Distribution Strategy
✳︎
Distribution Strategy ✳︎
Go-to-Market Strategy
✳︎
Go-to-Market Strategy ✳︎
Pre-Launch Phase Tactics
Pre-LaunchTeaser for Socials
Early Access Email and SMS Campaign
PR Mailer Package for Influencers
OOH Campaign
Launch Phase Tactics
Launch Day POP UP in SOHO, NY
Launch Day Product Reveal Campaign
Creator Partnership Campaigns
Refill Landing Page Experience
Website
Post-Launch Phase Tactics
Press & Editorial Campaign
Travel Retail Activation
Abandoned Cart Email Campaign