Rhode - The Renewal Edit

Brief: Develop an elevated brand campaign that integrates art direction into a cohesive, emotionally driven marketing strategy.

For this project, I identified a white space opportunity for Rhode Skincare to expand beyond its core Gen Z and young millennial audience by introducing an anti aging line designed for a more mature consumer. I developed The Renewal Edit, a campaign centered on gentle, science backed renewal rather than aggressive anti aging, allowing consumers to achieve Rhode’s signature glazed skin while addressing their skin’s evolving needs. The campaign was informed by consumer and market research and cultural insights, and brought to life through refined art direction, product concepts, and visual storytelling that positions Rhode as a credible, multi generational skincare authority.