Marni Playground is a future concept store developed for Marni’s expansion into Mexico City, selected for its rapid luxury market growth, strong cultural tourism, and established creative ecosystem that values art, craftsmanship, and experiential retail. Inspired by Marni’s playful, artistic DNA, the concept transforms the store into an immersive environment rooted in childhood nostalgia, color, and experimentation, encouraging exploration, emotional connection, and community engagement. Located in Polanco, the store positions Marni as a cultural destination within one of Latin America’s most influential creative capitals.