Kin Euphorics x Flamingo Estate Collaboration
Brief: Work collaboratively to develop a campaign and a new line of products under two branded houses, representing a strategic brand collaboration.
Our collaboration features Flamingo Estate, a lifestyle and wellness brand, and Kin Euphorics, a non-alcoholic functional beverage brand founded by Bella Hadid.
This partnership focuses on producing a line of products promoting holistic well-being throughout the day. We developed three key offerings: Spritz, an invigorating Eye and Temple Serum for energizing mornings; Bloom, a midday rejuvenating boost mocktail made with natural ingredients; and Dream, a refreshing Hair and Body Mist for serene evenings.
This innovative approach aims to target wellness enthusiasts, offering them a comprehensive self-care experience. By combining Flamingo Estate's expertise in wellness and botanical-based products with Kin Euphorics' focus on mood-enhancing, non-alcoholic beverages, we aim to create a truly unique product line that addresses multiple aspects of daily well-being.
This strategic partnership benefits both brands as Flamingo Estate expands its reach to a younger, trend-conscious audience through Kin Euphorics' millennial following, while Kin Euphorics gains credibility among an established luxury wellness demographic, creating a mutually enriching market position.
Flat Images from the Campaign
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Flat Images from the Campaign ✳︎
Product Line & PR Box
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Product Line & PR Box ✳︎
Customer Journey
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Customer Journey ✳︎
Campaign Timeline Kin Euphorics X Flamingo Estate
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Campaign Timeline Kin Euphorics X Flamingo Estate ✳︎
Promotional Videos for Socials
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Promotional Videos for Socials ✳︎
Spritz
Energize for the day: Start your mornings with invigorating blends designed to awaken the senses and boost vitality, setting the tone for a productive day ahead.
Bloom
Midday refresh boost: Experience a revitalizing pick-me-up in the afternoon with refreshing formulations that rejuvenate both body and mind, providing a moment of renewal amidst the hustle and bustle.
Dream
Relaxing and rejuvenating sleep: Wind down in the evening with calming elixirs that promote relaxation and prepare you for a restful night's sleep, ensuring you wake up feeling refreshed and restored each morning.