Saltgrass Spa x new Product launch

Brief: Research an opportunity to develop new product offerings for a local business in Savannah, GA.

For this project, we developed an anti-aging skincare line for Saltgrass Spa in Savannah, GA based on our business and consumer research. In our whitespace opportunity, we found that local women aged 50 to 60 who visit the spa monthly don't have products specifically tailored to them. In response, we created the Saltgrass Èpoque set which consists of three products each featuring a star ingredient: Stem Cells, Vitamin A, and SPF—to extend the spa experience into clients' daily routines.